LawnValue Generates 2,000+ New Leads via Digital Transformation
ROAS/Efficiency
2000+ Leads
Scale Achieved
New Florida Branch
Client
LawnValue
The Challenge
In 2022, LawnValue faced two primary hurdles: inconsistent lead generation and a lack of modern brand awareness. Their previous marketing efforts relied heavily on traditional media, such as magazine advertisements and direct mailers, which were failing to provide the scalable growth needed to expand.
The Creekside Solution
We implemented an aggressive digital-first strategy utilizing A/B testing and proven ad templates to accelerate the optimization window:
- Market Analysis: Analyzed trending search terms specifically for home services in the Tennessee area.
- Creative Excellence: Developed high-quality ad creatives with consistent themes and clear calls-to-action.
- Local SEO Power: Posted SEO-optimized images twice weekly and implemented a new review-request system to drastically improve Google My Business (GMB) rankings.
- Multi-Channel Demand: Combined Google Ads, Facebook Ads, and Local Service Ads (LSAs) for total market saturation.
The Results (November 2022 - November 2023)
The rapid growth fueled by these campaigns allowed LawnValue to successfully launch a new branch in Florida in November 2023.
Platform Performance:
| Platform | Key Result | Impact |
|---|---|---|
| Google My Business | Ranked #13 (1st Page) | Up from #42 (3rd Page) with 700+ actions |
| Google Ads | 11,000+ Clicks | Generated 1,200+ direct conversions |
| Facebook Ads | 3.3M+ Impressions | 100k+ clicks and 1,000+ conversions |
| Local Service Ads | 230+ Phone Leads | Includes an additional 70+ message leads |
Optimization Strategy:
Through weekly optimization of ad copy and monthly adjustments to creatives, we maintained high-level performance across all 300k+ search impressions.
