Lawn Care & Landscaping Business Dominates Competition, Adds New Branch

The Challenge

In 2021, Landmark was a thriving local lawn care and landscaping business in Nashville, TN. Looking to expand into new markets surrounding their current service area, they needed a high-volume digital marketing campaign to grow these areas quickly to keep routes condensed and make the expansion profitable. Simultaneously, they needed to continue growing their customer base in their current service area to fuel additional growth.

The Creekside Solution

Creekside Marketing Pros implemented a flexible, multi-platform strategy tailored to the home services industry:

• GMB Optimization: Optimized their Google My Business profile to show up organically on the first page of Google for local prospects.
• Seasonal Campaigns: Launched specific offers to take advantage of busy seasons for individual services offered throughout the year.
• Client Remarketing: Used remarketing campaigns to upsell current clients on higher-value services.
• Flexible Management: Provided month-to-month management allowing Landmark to pause services during their winter break to avoid wasting ad spend during shutdowns.

The Results (Feb 2022 - June 2024)

Over a two-year period, Landmark used the additional revenue from high-ROI campaigns to open a new franchise in Atlanta, GA, in early 2024.

Performance Highlights:

• Total Conversions: 1500+ conversions at a $50.35 average cost.
• Proficiency: Achieved $300,000 in additional profit based on a $150 profit-per-year conversion value.
• Market Reach: Generated 10,000+ new website visitors and over 400,000+ ad impressions.
• ROI: Delivered a total return on investment of 298%.

Competitive Edge:

Landmark achieved a dominant 16.07% Impression Share on Google Ads, successfully outperforming national aggregators and competitors like TruGreen and HomeAdvisor.