Generating 50+ Qualified PI Cases in 4 Months for Arizona Law Firm

The Challenge

In Q1 2025, Big Chad Law noticed a concerning downward trend in actual case acquisitions despite high lead volume. While their staff remained busy on the phones, a growing percentage of leads were failing to convert into signed cases, often being marked as spam. They needed to shift away from “raw leads” and find a way to target high-quality, qualified personal injury cases.

The Creekside Solution

Creekside Marketing Pros deployed a sophisticated multi-channel approach to capture and qualify demand:

• Awareness & Branding (Meta): Utilized Meta Ads to drive high-level brand awareness across Arizona.
• Demand Capture (Google Ads): Leveraged Google Search Ads to capture high-intent users and the demand generated by Meta.
• Lead Guarantee (Local Service Ads): Implemented LSAs to provide guaranteed lead quality and maximize “top of page” real estate.
• Advanced Tracking: We refined tracking to identify which leads actually became qualified cases, specifically optimizing for phone calls lasting over 3 minutes.

The Results (April 2025 - September 2025)

By feeding higher-quality data signals back into Google’s bidding algorithms, Big Chad Law saw a massive stabilization in lead-to-case conversion.

Performance Breakdown:

Month	Signed Cases	Ad Spend	CPA (Per Case)
April 2025	15	$12,881.48	$858.77
May 2025	18	$18,622.35	$1,034.58
June 2025	17	$14,031.01	$825.35
July 2025	19	$22,220.09	$1,169.48
August 2025	21	$21,774.41	$1,036.88
Sept 2025	12	$7,455.39	$621.28

As a direct result of this campaign’s profitability, Big Chad Law was able to expand its physical footprint and open a sixth office in Arizona.